(CNN) — Following the disappointment of Egypts early elimination in the Africa Cup of Nations this summer, Mohamed Salah chose a rest in Dubai to recover.
The dominating African footballer of the year sampled gourmet cuisine in five-star restaurants, relaxed beaches, also kept in shape with some light training at the Nad al Sheba (NAS) sports complicated.
This was not the very first trip to the complex, nor even his earliest this year of Salah. His first team booked to get a training camp as did Premier League rivals Manchester United – that also visited the previous year.
Arsenal were guests at March, adding their names to a illustrious list that includes Real Madrid, Borussia Dortmund, along with AC Milan. Juventus star Cristiano Ronaldo fell in over his winter holidays.
The appeal is not limited to footballers.
World number one tennis player Novak Djokovic introduced for a selfie together with Dubais Crown Prince at NAS in 2016.
From the Australian cricket team to UFC champion Khabib Nurmagomedovthe cream of sporting royalty are flocking to the site.
But why?
pretending to be the best
The NAS complex, situated close by the worlds most expensive horse racecourse, was created to become one of the worlds best.
We aim to be recognised as a elite destination, states NAS manager of sport Robert Wadsworth.
Feedback from celebrity clients – he chooses to not name names – indicates the service issimilar and in some cases significantly better than the facilities they are used to.
Some customers have been happy to volunteer glowing reviews, such as Djokovic, who wrote a thank you notice on Instagramfor allowing me to train in the best sports facility on the planet.
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The sprawling site comprises a selection of outdoor and indoor features. There are just two FIFA-standard football pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side soccer ) and martial arts.
The complex also has facilities for different altitudeschambers that aid recovery after exercise, swimming and hydrotherapy resources, in addition to a sports science lab and medical care teams.
The Nad Al Sheba Sports Complex is an evolving project, growing by the week, month and year, says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Different customers find uses for the complex.
From the main its for coaching camps either pre-season or mid-season, and injury rehab and recovery, says Wadsworth.
Weve got a multitude of soccer teams from the European leagues who will train with us from January to March when (most ) leagues have winter breaks. We sponsor groups from Asia from November to February if they are doing pre-season work.
The website also hosts athletes and teams as they prepare for particular tournaments, Wadsworth adds. Cricket Australia finished their pre-tour testing NAS before flying into the UK for its World Cup and The Ashes.
Past the role, Wadsworth believes privacy is a major portion of the attraction for people. NAS is a private center that takes pride in safeguarding from public or the media.
This Dubai is accustomed to catering to the rich and famous also enables a degree of anonymity for clients with no swarmed by sport lovers on their downtime, that can enjoy a dinner or see landmarks.
Industrial Price
The presence of celebrity athletes in the NAS complicated may bring benefits for both visitors and hosts.
Many countries in the Gulf region are using hot weather training camps as part of their sports development strategies, says Professor Simon Chadwick, a sports company specialist at the University of Salford, in the united kingdom.
They have positioned themselves as health and training destinations with the goal of drawing in athletes and teams, increasing awareness of the facilities and, consequently, forcing long-term enterprise.
For boosting tourism and awareness, A 2015 Deloitte report also noted that the possible benefits.
The usage of Dubai as a location for hot weather training in the winter months is proving ever more popular for soccer teams, the report says. If promoted properly Dubai can in time become thego-to place for a substantial number of clubs, with resulting opportunities for instruction (and) exhibition games.
Mass participation events also have significant potential in bringing extra sports tourists.
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Chadwick thinks there are advantages for seeing sportspeople beyond their physical fitness.
By training in the Gulf athletes and teams may boost their profiles throughout the area, construct fan engagement, and establish potentially profitable relationships with company partners, he states.
The existence of commercial factors in excursions to Dubai has been highlighted by people such as Bernd Wehmeyer, director of football team Hamburg SV, who stated the property by Emirates Airline of the club has been a factor in the selection of destination.
Wider ambitions
Relationships with global sports stars growth is currently taking place to develop sporting infrastructure and involvement .
The 17,000-seat Coca-Cola Arena that will host football, basketball and ice hockey was opened by the Emirate. Dubai also updated facilities such as the Al Maktoum Stadium for its 2019 Asian Cup, held in the UAE.
There are a number of other sports projects under debate, says Aman Al Rahma, listing plans for new bike paths and golf courses in the desert.
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The DSC is aiming to increase involvement across all demographics, says Aman Al Rahma, with the goal of making Dubaiamong the most physically active places on Earth.
This is why, when you take a look at Dubais annual sports calendar, youll find a number of neighborhood sports events alongside the star-studded elite sporting extravaganzas, he states.
Having secured a influx of talent that is global, Dubai is also currently seeking to cultivate its own.
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