(CNN) — After the disappointment of Egypts early removal in the Africa Cup of Nations the summertime, Mohamed Salah chose a break in Dubai to recover.
The dominating African footballer of the year sampled gourmet cuisine in five star restaurants, relaxed beaches, and maintained himself in shape with some light training in the Nad al Sheba (NAS) sports complicated.
This was not the first trip to the complicated, nor even his first this season of Salah. His team that was Liverpool booked to get a coaching camp as did Premier League rivals Manchester United – that also visited the former calendar year.
Arsenal were guests at March, including their names to an list that includes Borussia Dortmund, Real Madrid, and AC Milan. Juventus star Cristiano Ronaldo fell over his winter vacations.
The appeal is not confined to footballers.
World number one tennis player Novak Djokovic posed for a selfie together with Dubais Crown Prince at NAS at 2016.
From the Australian cricket team to UFC champion Khabib Nurmagomedovthe cream of sporting royalty are flocking to the site.
But why?
Aiming to be the best
The NAS complex, located close by the world horse racecoursethat was created using the aspiration to become one of the worlds best.
We aim to be recognised as an outstanding destination, states NAS manager of sport Robert Wadsworth.
Feedback from celebrity clients – he chooses not to name names – suggests the ceremony issimilar and in some cases significantly better than the facilities theyre utilised to.
Some clients have been happy to volunteer shining reviews, for example Djokovic, who wrote a thank you note on Instagramfor allowing me to train at the sports center in the world.
Read :Worlds longest desert ultramarathon starts in Dubai
The site comprises a wide range of outdoor and indoor capabilities. There are two FIFA-standard soccer pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side football) and martial arts.
The complex also includes a sports science lab , cryotherapy chambers which help recovery after exercise, swimming and hydrotherapy tools, as well as centers for simulating different altitudes and medical support groups.
The Nad Al Sheba Sports Complex is a growing project, increasing by the week, month and year, says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Various clients find different uses for the complicated.
At the main it is for coaching crews both pre-season or mid-season, and injury rehab and recovery, says Wadsworth.
We have a multitude of soccer teams from the European leagues who will train from January to March when (most ) leagues have winter breaks. We sponsor teams from Asia from November to February when theyre doing pre-season work
The website hosts teams and athletes as they prepare for tournaments that are certain, Wadsworth adds. Cricket Australia completed their pre-tour testing NAS before flying to the UK for its World Cup and also The Ashes.
Past the role, Wadsworth believes privacy is a portion of the appeal for people. NAS is a private center that takes pride in protecting against flames.
That Dubai is used to catering to the wealthy and famous also allows a degree of anonymity for clients without being swarmed by sport lovers, in their downtime, that can appreciate a meal or visit landmarks.
Industrial Price
Celebrity athletes in the NAS complexs regular presence may bring benefits for both hosts and visitors.
Many countries in the Gulf area are using warm weather training camps as part of their sport development strategies, states Professor Simon Chadwick, a sports business expert at the University of Salford, in the UK.
They have positioned themselves as training and health destinations with the intention of drawing in athletes and teams, increasing awareness of the facilities and, hence, driving long-term enterprise.
For boosting tourism and awareness A 2015 Deloitte report also noted the possible benefits.
The use of Dubai as a location for hot weather training in the winter months is proving ever more popular for football teams, the report says. If promoted properly Dubai can in time be thego-to place for a significant number of clubs, with consequent opportunities for instruction (and) exhibition matches.
Volume involvement events also have significant potential in bringing extra sports tourists
Read : The spectacular money-no-object experiences in Dubai
Chadwick considers there are also advantages for seeing sportspeople center.
By training in the Gulf athletes and teams can raise their profiles throughout the area, build fan engagement, and establish possibly profitable relationships with company partners, he says.
The presence of considerations in trips to Dubai has been highlighted by visitors like Bernd Wehmeyer, manager.
Wider ambitions
The development of relationships with sports celebrities is taking place alongside a drive to develop sporting infrastructure and involvement .
The Emirate lately opened. Dubai also upgraded facilities like the Al Maktoum Stadium for the 2019 Asian Cup, held at the UAE.
There are many other sports projects under debate, says Aman Al Rahma, listing plans for new bike tracks and golf courses in town.
Read More:Worlds most famous helipad on Burj al Arab concludes 20
The DSC is aiming to increase involvement across all demographics, states Aman Al Rahma, with the aim of earning Dubaione of the very physically active places on the planet.
This is the reason why, if you have a take a look in Dubais annual sports calendar, then youll come across quite a few of neighborhood sports events along with the star-studded elite sporting extravaganzas, he states.
Having secured a influx of ability that is international, Dubai can also be trying to cultivate its own.
Read more here: http://inovaassessoria.com/inova2/?p=22082