There’s a new astrology-based dating app in Los Angeles and New York. “Skeptics welcome,” says the makers of Struck, who say that pairing people based on zodiac signs is a great way to meet your match.
It also produces a dating show streamed live every week on TikTok. Although Kaplan declined to disclose user numbers, Snack, which launched in , was the 10th-most-downloaded dating app in the U.S. in August.
Schmooze, another dating app wooing Gen Z, is also organized around a form of digital content the generation has fallen in love with – memes.
Instead of people’s profiles, you’re immediately greeted with a meme set against a colorful, cartoon-like backdrop, with the choice to swipe right for “like” and left for “don’t like.”
After a certain amount of swiping, the app’s machine-learning model attempts to evaluate what kind of humor you like and your topics of interest, such as politics, pop culture or science. At that point, you’ll receive a “#MatchRec” with someone whose humor allegedly matches yours, leaving you with the choice to “Schmooze” or “Snooze.”
A few years ago, Madhavan was working in India and debating whether to go to graduate school. She cold-emailed someone who had attended a U.S. business school asking for advice. That first email led to more than 150 email exchanges filled with jokes and humor and, eventually, to marriage – as well as Madhavan’s conviction that humor is a good proxy for romantic compatibility.
“Meme-based dating fits so perfectly with this generation,” Madhavan said. Continue lendo