Muzmatch: the latest dating application altering the way in which Muslims pick like
he terms goes: ‘Muslims you should never day, i marry’,” says Shahzad Younas, founder and President of your Muslim matching application Muzmatch. “It’s a generalised words nonetheless it attacks the fresh nail for the lead. In the event the I’m fulfilling a woman, we are both convinced, is this people matrimony thing?”
Muzmatch is frequently called brand new Muslim Tinder but Younas is not so happy with the brand new review. They uses certain regular matchmaking-application formations, such as swipes and enjoys, but alternatively out of centering on casual connect-ups it is all about helping Muslims discover anyone to get married.
Of a lot Muslims are needed in order to age trust. Possibilities is handling a good matchmaker, and this desktop science graduate Younas refers to given that “including getting your Cv introduced to” to acquire a suitable lover. So it is actually into 2014, just after reading their family unit members swap stories throughout the relationship struggles, he decided to carry out an application who would make matchmaking processes a lot more “halal” – appropriate into the spiritual law.
Younas end their jobs since the a good investment banker and you may invested six weeks doing work 18-hours days which will make Muzmatch inside the bed room. Half a year just after releasing, the fresh new software got delivered its earliest relationships.
“A few got back reach to say ‘thank you so much, we had married because of your app’. I became such, Okay, this is exactly actual,” he said. The outcomes speak on their own: Muzmatch has one or more and a half mil professionals and you may some 15,100 lovers have got partnered once meeting inside.
It made a reputation to own by itself outside of the Muslim people thanks a lot to help you an advertisement strategy one to went towards the Tube this past year featuring Lionel Richie vocal: “Halal, is it me personally you are looking for?” In terms of competitors, new application positions high to have downloads than the other spiritual-concentrated coordinating applications also JSwipe (Jewish) and you may Salt (Christian), predicated on analytics team App Annie, it is therefore not surprising that the major dating companies came knocking. Continue lendo
